About
A weather service that lives here too.
We're a small team on the Gulf Coast building the forecast we wanted: accurate, fast, and honest about what it doesn't know. The shop pays for it, which is why there are no ads and no data brokers in the middle.
Our mission
Get the right information to people in time to use it.
Accurate, timely weather for the residents and visitors of Florida's West Coast — with safety front and centre, and a genuine affection for the coastal life that makes this stretch of the state worth protecting.
What we do
Three things, done carefully.
Real-time weather
Current conditions, an hourly curve and a 7-day outlook for eight cities on this coast, refreshed every ten minutes.
Severe weather alerts
Tornado, hurricane and flood warnings the moment the NWS issues them — with plain language about what to do, not just what's coming.
Coastal goods
A short, well-made collection printed in Tampa. It funds the forecast, so we never have to sell your attention to anyone.
How we work
What we'll always do.
Safety outranks engagement.
An alert is never a growth lever. We won't dramatise a forecast to hold your attention, and we won't bury a warning under an ad.
Say what we don't know.
Forecasting is probabilistic. When a track is uncertain we say so, because a confident wrong answer is worse than an honest range.
Source everything.
Every alert traces back to the National Weather Service, and we say when our copy can lag the official feed.
Stay local.
Clearwater to Sanibel. We'd rather cover 260 miles of coast properly than the whole country badly.
Sources
Where every number on this site comes from.
None of it is ours. We read the same feeds the professionals do, and we say so.
National Weather Service
Official forecasts, watches and warnings. Every alert on this site is theirs.
Open-Meteo
Current conditions, hourly and daily forecast models for each city we track.
RainViewer radar
Composite reflectivity, so you can see the line of storms rather than read about it.
Local stations
Ground observations from around the bay, for the readings a model alone would miss.